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Musings and ramblings of a digital agency.

Archive for the ‘Email Marketing’ Category

In a recent blog post from Forrester Research, survey participants rated Email Marketing as the number one digital marketing tactic for delivering business value and satisfaction. Continue Reading

Google makes it harder for Marketers to reach Gmail users with new inbox organiser

Google has announced that Gmail is getting a brand new inbox on desktop and mobile that puts users back in control using simple, easy organisation.
On the desktop, the new inbox groups mail into categories which appear as different tabs. Users can choose which categories they want displayed. Continue Reading

Industry First Mobile Marketing Capabilities

StrongView have just announced new and enhanced mobile marketing capabilities, including the industry-first ability to analyse email engagement at the device level. Continue Reading

Flight Centre Takes Email Marketing to New Heights With StrongView

StrongView Enables Australasia’s Largest Travel Company to Improve Relevancy, Performance and Deliverability of Its Marketing and Transactional Email
REDWOOD CITY, CA–(Marketwire – April 12, 2010) –  StrongView Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced that Flight Centre Limited, Australasia’s best-known travel agency group, selected and implemented StrongMail marketing and transactional email solutions, resulting in significantly improved performance of its campaigns. Continue Reading