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Posts Tagged ‘content’

Content Marketing Essentials: The 3 Key Characteristics of Top Performing Blog Articles in 2020

Ever read a blog article so good that it makes you step back and say ‘wow’? If everything goes to plan, hopefully you’re reading one right now (and can find many more over at our blog). But, as with most aspects of content marketing in 2020, a good blog article doesn’t simply happen. Rather, there’s science behind the similes, method to the metaphors. 

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What does ‘Content is King’ mean in 2019?

Content is king. To most people, this isn’t a new insight. Rather, it’s the sort of buzz phrase you hear slightly too often, and gradually tune out over time. However, the phrase remains as relevant today as when it was coined by Bill Gates in 1996. 

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