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By On November 19 2019 Email Marketing With No Comments Permalink

4 Email Marketing Essentials to Engage Gen Z

Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers. 

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