Blog

Musings and ramblings of a digital agency.

Archive for the ‘Email Marketing’ Category

By On February 21 2020 Email Marketing With No Comments Permalink

2020 Email Benchmark Analysis: 4 Key Takeaways

As technologies continue to advance, it may feel like email marketing is in a state of constant flux. In reality, the more things change, the more they stay the same. No matter how fancy AI becomes, how accurate your predictive text is, or how far personalisation advances, email marketers are still likely to be debating tried and true factors like send time, open rates, and subject lines. 

Continue Reading
By On January 31 2020 Email Marketing With No Comments Permalink

4 Things We Learned From Clean Out Your Inbox Week

Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’. 

Continue Reading
By On December 13 2019 Email Marketing With No Comments Permalink

5 Email Marketing Myths That Are Holding Your Campaigns Back

True or false: the best time to send a marketing email is at exactly 9:41am on the second Wednesday of the month. Ok, that’s an easy one (the answer is false, for those playing along at home), but separating fact from fiction isn’t always so simple when it comes to email marketing. 

Continue Reading
By On November 29 2019 Email Marketing With 2 Comments Permalink

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].  

Continue Reading