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Archive for the ‘Email Marketing’ Category

By On January 31 2020 Email Marketing With No Comments Permalink

4 Things We Learned From Clean Out Your Inbox Week

Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’. 

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By On December 13 2019 Email Marketing With No Comments Permalink

5 Email Marketing Myths That Are Holding Your Campaigns Back

True or false: the best time to send a marketing email is at exactly 9:41am on the second Wednesday of the month. Ok, that’s an easy one (the answer is false, for those playing along at home), but separating fact from fiction isn’t always so simple when it comes to email marketing. 

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By On November 29 2019 Email Marketing With 1 Comment Permalink

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].  

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By On November 19 2019 Email Marketing With No Comments Permalink

4 Email Marketing Essentials to Engage Gen Z

Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers. 

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