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Musings and ramblings of a digital agency.

Posts Tagged ‘email marketing’

By On February 21 2020 Email Marketing With No Comments Permalink

2020 Email Benchmark Analysis: 4 Key Takeaways

As technologies continue to advance, it may feel like email marketing is in a state of constant flux. In reality, the more things change, the more they stay the same. No matter how fancy AI becomes, how accurate your predictive text is, or how far personalisation advances, email marketers are still likely to be debating tried and true factors like send time, open rates, and subject lines. 

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By On January 31 2020 Email Marketing With No Comments Permalink

4 Things We Learned From Clean Out Your Inbox Week

Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’. 

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By On January 15 2020 Insights With No Comments Permalink

The 5 Senses of Digital Marketing

These days, a savvy digital marketer must wear many hats. A social media guru, a content wizard, and an email expert all in one. Gone are the days of linear marketing, where you could appeal to a broad group of customers with a single, blanket strategy. 

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By On November 19 2019 Email Marketing With No Comments Permalink

4 Email Marketing Essentials to Engage Gen Z

Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers. 

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