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Musings and ramblings of a digital agency.
By On September 13 2019 Insights With No Comments Permalink

Why Competitions are an Essential Acquisition Strategy

Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it.

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Interactive Minds Presentation: Email Marketing Trends

This week, our very own Darren Sutton presented at Interactive Minds’ Brisbane Event. The theme of the event was Email Marketing – Opportunities, Trends and Engagement.

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By On September 3 2019 Big Data With No Comments Permalink

Data: the New Oil, or the New Data?

Data is the new oil. Almost everyone involved in marketing will be familiar with this quote. Credited to Clive Humby in 2006, comparisons between data and oil have grown steadily ever since. Now, more than a decade later, the quote seems self-explanatory. In terms of sheer value, of course data is the new oil. 

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What does ‘Content is King’ mean in 2019?

Content is king. To most people, this isn’t a new insight. Rather, it’s the sort of buzz phrase you hear slightly too often, and gradually tune out over time. However, the phrase remains as relevant today as when it was coined by Bill Gates in 1996. 

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