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Musings and ramblings of a digital agency.
By On November 29 2019 Email Marketing With No Comments Permalink

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].  

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By On November 19 2019 Email Marketing With No Comments Permalink

4 Email Marketing Essentials to Engage Gen Z

Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers. 

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By On November 15 2019 Email Marketing With No Comments Permalink

Email Call to Action Best Practice Guide

Buy now. Sign up. Click here. Try for free. Subscribe. Calls to action are one of the most important aspects of any marketing email. You can create the most engaging email ever, with a stunning subject line, clever copy, and incredible imagery, but if you’re not prompting your subscribers to take further action, it will ultimately be of little value. 

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Email Branding Tips To Make Your Newsletters Stand Out

At any time, the average person has 200 unopened emails in their inbox[1]. If you read that and think, “only 200 emails? must be nice to have such an organised inbox!”, you’re certainly not alone. It’s easy for unopened emails to pile up, as the average person also receives 120 new emails per day[1]

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