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By On November 29 2019 Email Marketing With No Comments Permalink

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].  

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By On November 15 2019 Email Marketing With No Comments Permalink

Email Call to Action Best Practice Guide

Buy now. Sign up. Click here. Try for free. Subscribe. Calls to action are one of the most important aspects of any marketing email. You can create the most engaging email ever, with a stunning subject line, clever copy, and incredible imagery, but if you’re not prompting your subscribers to take further action, it will ultimately be of little value. 

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By On October 21 2019 News With No Comments Permalink

Prepare to Play Your Way!

XCOM are kicking off the week in style with the launch of Play Your Way! 

Partnering with our friends at Destination Gold Coast, Play Your Way gives you the chance to win one of four unique Gold Coast event experiences worth $5,000. 

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By On October 18 2019 Email Marketing With No Comments Permalink

3 Easy Ways To Improve Your Emails with User-Generated Content 

User-generated content (UGC) is one of the fastest-growing trends in digital marketing. And for good reason. After all, your users are also some of your best brand advocates. In a marketing landscape where authenticity is highly valued, capitalising on UGC is becoming essential. 

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