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By On October 9 2019 Email Marketing With No Comments Permalink

The Ultimate Guide to Email Subject Lines

First impressions count. Whether it’s a first date, the first bite of a meal, or the first glimpse of a movie trailer, a good first impression really sets the tone. Let’s be honest: we’re all guilty of occasionally judging a book by it’s cover. That’s why email subject lines are so important. A good email subject line can be the difference between a customer engaging with your content and tuning out completely. 

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By On September 13 2019 Insights With No Comments Permalink

Why Competitions are an Essential Acquisition Strategy

Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it.

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By On September 3 2019 Big Data With No Comments Permalink

Data: the New Oil, or the New Data?

Data is the new oil. Almost everyone involved in marketing will be familiar with this quote. Credited to Clive Humby in 2006, comparisons between data and oil have grown steadily ever since. Now, more than a decade later, the quote seems self-explanatory. In terms of sheer value, of course data is the new oil. 

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By On August 8 2019 Insights With No Comments Permalink

Recently, our very own John Whiston presented at Interactive Minds’ 2019 Digital Summit. Below is a copy of John’s presentation, which is packed full of tips on managing risk to deliver high performing global campaigns.

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