With much of the world forced to work from home, and many businesses facing uncertainty over sales, marketing, and content strategies, it may feel like everything is on hold. Fortunately, it doesn’t have to be. In fact now, more than ever, a savvy content marketing strategy may set you apart from the competition.
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With so many people working remotely at the moment, video calls have become the new conference room, lunch room, and water cooler, all rolled into one. Whether it’s a daily team meeting or a virtual catch up just to stay social, many of us have spent a lot of time on video calls recently. So much so that, according to Google Trends, search interest for the term ‘video call’ has more than tripled worldwide over the past month.
Working from home isn’t all fun and games. For all the benefits of no commutes, home-cooked lunches, and all the comforts of home, there’s the downside of trying to fit too much equipment onto a small desk, being interrupted by people you live with, and struggling to remotely access your files.
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Ever read a blog article so good that it makes you step back and say ‘wow’? If everything goes to plan, hopefully you’re reading one right now (and can find many more over at our blog). But, as with most aspects of content marketing in 2020, a good blog article doesn’t simply happen. Rather, there’s science behind the similes, method to the metaphors.