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Archive for the ‘Content Marketing’ Category

Skimmable Content: 4 Simple Solutions to Make Blog & Email Content Skimmable in 2020

Admit it, you probably skim-read that headline. If not, there’s a good chance you’ll start skim-reading this intro. Because, let’s be honest, you clicked on this article for a reason, and you don’t want to wade through 2,000 words to find that one nugget of wisdom (there’s more than one, I promise).

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Content Marketing Essentials: The 3 Key Characteristics of Top Performing Blog Articles in 2020

Ever read a blog article so good that it makes you step back and say ‘wow’? If everything goes to plan, hopefully you’re reading one right now (and can find many more over at our blog). But, as with most aspects of content marketing in 2020, a good blog article doesn’t simply happen. Rather, there’s science behind the similes, method to the metaphors. 

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