What does it take to be a thought leader? At one point or another, most marketers have probably asked themselves this question. Do you have to be an expert in your field? A top social media influencer, raking in the likes and shares? Do you need to consistently pump out white papers, 50-page reports, and industry leading statistics?
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The average person is exposed to between 4,000-10,000 ads per day[1]. Without a reliable ad blocker, that number might be even higher. Think about it: how many of those ads do you really notice, let alone engage with?
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If you’ve spent any time on the internet this year, you’ll be familiar with web push notifications. According to the latest statistics from Push Push Go, 85% of online stores, plus a range of other e-commerce outlets, use web push notifications for business purposes[1].
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Unless you have 2020 vision, you probably can’t see the future (that’s the only 2020 pun, we promise). But don’t worry, because with the help of statistics, trends, and insights from industry leaders, it’s possible to make some educated guesses about what 2020 has in store for digital marketing.
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