Musings and ramblings of a digital agency.

Archive for the ‘Email Marketing’ Category

By On December 13 2019 Email Marketing With No Comments Permalink

5 Email Marketing Myths That Are Holding Your Campaigns Back

True or false: the best time to send a marketing email is at exactly 9:41am on the second Wednesday of the month. Ok, that’s an easy one (the answer is false, for those playing along at home), but separating fact from fiction isn’t always so simple when it comes to email marketing. 

Continue Reading
By On November 29 2019 Email Marketing With 2 Comments Permalink

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].  

Continue Reading
By On November 19 2019 Email Marketing With No Comments Permalink

4 Email Marketing Essentials to Engage Gen Z

Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers. 

Continue Reading
By On November 15 2019 Email Marketing With No Comments Permalink

Email Call to Action Best Practice Guide

Buy now. Sign up. Click here. Try for free. Subscribe. Calls to action are one of the most important aspects of any marketing email. You can create the most engaging email ever, with a stunning subject line, clever copy, and incredible imagery, but if you’re not prompting your subscribers to take further action, it will ultimately be of little value. 

Continue Reading