As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”
Continue ReadingArchive for the ‘Email Marketing’ Category
StrongView named a leader in Forrester Wave Report
Exciting news in overnight, StrongView has been named a leader in Forrester Research, Inc.’s The Forrester Wave™: Email Marketing Vendors Q3 2014.
In a recent blog post from Forrester Research, survey participants rated Email Marketing as the number one digital marketing tactic for delivering business value and satisfaction. Continue Reading
Google makes it harder for Marketers to reach Gmail users with new inbox organiser
Google has announced that Gmail is getting a brand new inbox on desktop and mobile that puts users back in control using simple, easy organisation.
On the desktop, the new inbox groups mail into categories which appear as different tabs. Users can choose which categories they want displayed. Continue Reading