Musings and ramblings of a digital agency.

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The Good, the Bad, and the Ugly of AI in Email Marketing

When thinking of AI, it’s easy to get lost in visions of Sci-Fi movies, sentient robots, and global catastrophe. However, AI is no longer merely part of a speculative future. It’s here, and here to stay.

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As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”

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StrongView named a leader in Forrester Wave Report

Exciting news in overnight, StrongView has been named a leader in Forrester Research, Inc.’s The Forrester Wave™: Email Marketing Vendors Q3 2014.

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In a recent blog post from Forrester Research, survey participants rated Email Marketing as the number one digital marketing tactic for delivering business value and satisfaction. Continue Reading