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The Good, the Bad, and the Ugly of AI in Email Marketing

When thinking of AI, it’s easy to get lost in visions of Sci-Fi movies, sentient robots, and global catastrophe. However, AI is no longer merely part of a speculative future. It’s here, and here to stay.

As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”

Exciting news in overnight, StrongView has been named a leader in Forrester Research, Inc.’s The Forrester Wave™: Email Marketing Vendors Q3 2014.

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In a recent blog post from Forrester Research, survey participants rated Email Marketing as the number one digital marketing tactic for delivering business value and satisfaction. Continue Reading