Blog

Musings and ramblings of a digital agency.

Posts Tagged ‘Email’

By On October 9 2019 Email Marketing With No Comments Permalink

The Ultimate Guide to Email Subject Lines

First impressions count. Whether it’s a first date, the first bite of a meal, or the first glimpse of a movie trailer, a good first impression really sets the tone. Let’s be honest: we’re all guilty of occasionally judging a book by it’s cover. That’s why email subject lines are so important. A good email subject line can be the difference between a customer engaging with your content and tuning out completely. 

Continue Reading

As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”

Continue Reading

In a recent blog post from Forrester Research, survey participants rated Email Marketing as the number one digital marketing tactic for delivering business value and satisfaction. Continue Reading

Google makes it harder for Marketers to reach Gmail users with new inbox organiser

Google has announced that Gmail is getting a brand new inbox on desktop and mobile that puts users back in control using simple, easy organisation.
On the desktop, the new inbox groups mail into categories which appear as different tabs. Users can choose which categories they want displayed. Continue Reading