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Archive for the ‘News’ Category

Google makes it harder for Marketers to reach Gmail users with new inbox organiser

By On June 19 2013 Email Marketing, Mobile, News With Comments Off on Google makes it harder for Marketers to reach Gmail users Permalink

Google has announced that Gmail is getting a brand new inbox on desktop and mobile that puts users back in control using simple, easy organisation.
On the desktop, the new inbox groups mail into categories which appear as different tabs. Users can choose which categories they want displayed. Continue Reading

Joy Division - The Video Game

By On June 6 2013 News With Comments Off on Joy Division – The Video Game Permalink

Independent games studio Mighty Box have designed a free browser game about “relationships on the verge of breaking-up”. The game is thematically and sonically influenced by Joy Division’s ‘Love Will Tear Us Apart’. Continue Reading

Let us play - The gamification of Travel

By On June 6 2013 Gamification, News With Comments Off on Let us play – The gamification of Travel Permalink

Great to see some fascinating examples of how leading travel companies are gamifying the travel experience. Using the best ideas from games, loyalty and behavioral economics to engage people and solve problems (or both). Continue Reading

Industry First Mobile Marketing Capabilities

By On June 6 2013 Email Marketing, Mobile, News With Comments Off on Industry First Mobile Marketing Capabilities Permalink

StrongView have just announced new and enhanced mobile marketing capabilities, including the industry-first ability to analyse email engagement at the device level. Continue Reading