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An XCOM Account Manager is a rare thing – an exclusive breed of the highest quality! If I tell someone this is my job, they will most likely swoon over or envy me. Well at least that’s what I tell myself to help me sleep at night. Continue Reading

So the other day, somewhere between my third caffeine hit and trying to keep up with the torrent of information that is my inbox, something caught my attention. Facebook-related things usually perk my interest, but more so recently as here at XCOM we run a lot of successful competitions on FB. When briefed by the client, the objectives of these competitions very often include increased social presence, fan interaction, sharing and making that ‘like’ ticker roll higher and higher. Continue Reading

Email is the powerhouse channel
Based on its low cost and high returns is well known as the powerhouse of digital marketing. For many of our clients, email marketing is usually the highest converting of all their online marketing activities, generating sales at double the rate of both paid and organic search marketing, which despite being a distant second in the KPI conversion stakes, is usually much more expensive to implement. Continue Reading