Content is king. To most people, this isn’t a new insight. Rather, it’s the sort of buzz phrase you hear slightly too often, and gradually tune out over time. However, the phrase remains as relevant today as when it was coined by Bill Gates in 1996.
When thinking of AI, it’s easy to get lost in visions of Sci-Fi movies, sentient robots, and global catastrophe. However, AI is no longer merely part of a speculative future. It’s here, and here to stay.
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As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”
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Exciting news in overnight, StrongView has been named a leader in Forrester Research, Inc.’s The Forrester Wave™: Email Marketing Vendors Q3 2014.