Content is king. To most people, this isn’t a new insight. Rather, it’s the sort of buzz phrase you hear slightly too often, and gradually tune out over time. However, the phrase remains as relevant today as when it was coined by Bill Gates in 1996.
When thinking of AI, it’s easy to get lost in visions of Sci-Fi movies, sentient robots, and global catastrophe. However, AI is no longer merely part of a speculative future. It’s here, and here to stay.
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Recently, our very own John Whiston presented at Interactive Minds’ 2019 Digital Summit. Below is a copy of John’s presentation, which is packed full of tips on managing risk to deliver high performing global campaigns.
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Dom is a talented content writer, and we are really excited about him joining our team!
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