At XCOM we’ve worked long and hard to harness and understand Big Data because we’re excited about the opportunity it presents. We’ve also developed a number of best practice principles that we’re happy to share as well. In a follow up on our earlier blog post “Big Data – the problem and opportunity”, we’ve developed a detailed and comprehensive Big Data White Paper, and we encourage everyone to download a copy.
Data Today
The exponential rise in the volume and amount of data globally has been nothing short of phenomenal. So much so that currently and more prevalently in the future, being able to analyse large and complex data sets will become a major point of differences and competition for all brands Continue Reading
Recently added to Soundcloud but actually recorded in 1999 in Sydney Australia. This was the follow up mix set to the Symbiosis mix 2 x CD set which landed me a massive gig on return to Australia in 1998, playing at The Metro as part of the Renaissance night. Continue Reading
Email is the powerhouse channel
Based on its low cost and high returns is well known as the powerhouse of digital marketing. For many of our clients, email marketing is usually the highest converting of all their online marketing activities, generating sales at double the rate of both paid and organic search marketing, which despite being a distant second in the KPI conversion stakes, is usually much more expensive to implement. Continue Reading