The average person is exposed to between 4,000-10,000 ads per day[1]. Without a reliable ad blocker, that number might be even higher. Think about it: how many of those ads do you really notice, let alone engage with?
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Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’.
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Unless you have 2020 vision, you probably can’t see the future (that’s the only 2020 pun, we promise). But don’t worry, because with the help of statistics, trends, and insights from industry leaders, it’s possible to make some educated guesses about what 2020 has in store for digital marketing.
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Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1].
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