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Are Paid Social Media Ads Giving You the Best Results?

There’s no denying it: we live in a social media-dominated world. As of 2019, 3.5 billion people use social media. Every minute, we collectively upload 500 hours of video to YouTube, share 3.3 million Facebook posts, post 65,972 photos on Instagram, and tweet 448,800 times^[1].

Why Competitions are an Essential Acquisition Strategy

Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it.

Recently, our very own John Whiston presented at Interactive Minds’ 2019 Digital Summit. Below is a copy of John’s presentation, which is packed full of tips on managing risk to deliver high performing global campaigns.

As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”