Data is the new oil. Almost everyone involved in marketing will be familiar with this quote. Credited to Clive Humby in 2006, comparisons between data and oil have grown steadily ever since. Now, more than a decade later, the quote seems self-explanatory. In terms of sheer value, of course data is the new oil.
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At XCOM we’ve worked long and hard to harness and understand Big Data because we’re excited about the opportunity it presents. We’ve also developed a number of best practice principles that we’re happy to share as well. In a follow up on our earlier blog post “Big Data – the problem and opportunity”, we’ve developed a detailed and comprehensive Big Data White Paper, and we encourage everyone to download a copy.
Data Today
The exponential rise in the volume and amount of data globally has been nothing short of phenomenal. So much so that currently and more prevalently in the future, being able to analyse large and complex data sets will become a major point of differences and competition for all brands Continue Reading