User-generated content (UGC) is one of the fastest-growing trends in digital marketing. And for good reason. After all, your users are also some of your best brand advocates. In a marketing landscape where authenticity is highly valued, capitalising on UGC is becoming essential.
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First impressions count. Whether it’s a first date, the first bite of a meal, or the first glimpse of a movie trailer, a good first impression really sets the tone. Let’s be honest: we’re all guilty of occasionally judging a book by it’s cover. That’s why email subject lines are so important. A good email subject line can be the difference between a customer engaging with your content and tuning out completely.
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There’s no denying it: we live in a social media-dominated world. As of 2019, 3.5 billion people use social media. Every minute, we collectively upload 500 hours of video to YouTube, share 3.3 million Facebook posts, post 65,972 photos on Instagram, and tweet 448,800 times[1].
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Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it.
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