Marketing has come a long way from the days of single channel messaging. These days, there are so many messaging channels available, that marketers have the luxury of choosing the appropriate message, for the appropriate customer segment, sent via the appropriate channel, often with the help of automation tools.
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With much of the world forced to work from home, and many businesses facing uncertainty over sales, marketing, and content strategies, it may feel like everything is on hold. Fortunately, it doesn’t have to be. In fact now, more than ever, a savvy content marketing strategy may set you apart from the competition.
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With so many people working remotely at the moment, video calls have become the new conference room, lunch room, and water cooler, all rolled into one. Whether it’s a daily team meeting or a virtual catch up just to stay social, many of us have spent a lot of time on video calls recently. So much so that, according to Google Trends, search interest for the term ‘video call’ has more than tripled worldwide over the past month.
Admit it, you probably skim-read that headline. If not, there’s a good chance you’ll start skim-reading this intro. Because, let’s be honest, you clicked on this article for a reason, and you don’t want to wade through 2,000 words to find that one nugget of wisdom (there’s more than one, I promise).
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