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Why Competitions are an Essential Acquisition Strategy

Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it.

Data: the New Oil, or the New Data?

Data is the new oil. Almost everyone involved in marketing will be familiar with this quote. Credited to Clive Humby in 2006, comparisons between data and oil have grown steadily ever since. Now, more than a decade later, the quote seems self-explanatory. In terms of sheer value, of course data is the new oil. 

Recently, our very own John Whiston presented at Interactive Minds’ 2019 Digital Summit. Below is a copy of John’s presentation, which is packed full of tips on managing risk to deliver high performing global campaigns.