Darren Sutton and Rob Bell gave a compelling and packed presentation at istrategy Sydney in 2012 on the subject of email and social media integration.
The presentation included a thought provoking video on how we are all becoming digital junkies. This preface to the presentation was tied to some of the themes presented including brands needing to be more relevant to their audience, given the competing messages they are being bombarded with from their competitors.
The presentation is available to view on Slideshare or you can also download it in PDF form.
Enjoy the slide deck materials and videos.
The survey poll summary results used during the presentation can also be accessed online from twtpoll.