Over 600,000 facebook posts and over 100,000 new subscribers. Discover how we did it for Flight Centre.
XCOM where asked to create a campaign for Flight Centre partnering with Sony Pictures for an exclusive online promotion – the Captain’s Mission – to celebrate the launch of the 23rd James Bond film, Skyfall.
Flight Centre offered customers the chance to enter a competition to win a Bond Experience holiday, valued at $120,000 for two people travelling first class and staying in luxury resorts in China, Macau, Turkey, Scotland and England.
Created to increase Flight Centre’s national email subscriber database and create maximum exposure for the movie franchise.
We created an immersive online experience using gamification techniques sending the entrants on a series of interactive missions around the globe.
Want to see more about this campaign visit the case study for more detail.
