Everyone has their preferences. Some people prefer smooth peanut butter over crunchy. Some prefer red wine over white. And some even prefer dark chocolate over milk chocolate.
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Admit it, you probably skim-read that headline. If not, there’s a good chance you’ll start skim-reading this intro. Because, let’s be honest, you clicked on this article for a reason, and you don’t want to wade through 2,000 words to find that one nugget of wisdom (there’s more than one, I promise).
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As technologies continue to advance, it may feel like email marketing is in a state of constant flux. In reality, the more things change, the more they stay the same. No matter how fancy AI becomes, how accurate your predictive text is, or how far personalisation advances, email marketers are still likely to be debating tried and true factors like send time, open rates, and subject lines.
Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’.
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