7 Surprising Content Marketing Facts
As marketers, we deal with statistics every day. Whether it’s ROI, engagement rates, open rates, or data deep dives, the sheer abundance of statistics can be enough to make anyone’s head spin.
Continue ReadingArchive for the ‘Content Marketing’ Category
A Marketer’s Guide To Multi-channel Messaging: Definitions, Benefits, and 5 Best Practices
Marketing has come a long way from the days of single channel messaging. These days, there are so many messaging channels available, that marketers have the luxury of choosing the appropriate message, for the appropriate customer segment, sent via the appropriate channel, often with the help of automation tools.
Continue Reading
Skimmable Content: 4 Simple Solutions to Make Blog & Email Content Skimmable in 2020
Admit it, you probably skim-read that headline. If not, there’s a good chance you’ll start skim-reading this intro. Because, let’s be honest, you clicked on this article for a reason, and you don’t want to wade through 2,000 words to find that one nugget of wisdom (there’s more than one, I promise).
Continue Reading
Content Marketing Essentials: The 3 Key Characteristics of Top Performing Blog Articles in 2020
Ever read a blog article so good that it makes you step back and say ‘wow’? If everything goes to plan, hopefully you’re reading one right now (and can find many more over at our blog). But, as with most aspects of content marketing in 2020, a good blog article doesn’t simply happen. Rather, there’s science behind the similes, method to the metaphors.