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By On October 22 2018 Media Release, News With 0 Comments Permalink

XCOM Media Update

We have been reviewing and planning the future of the XCOM business, and focused on meeting the needs of our clients in an ever-changing digital landscape.

We see ourselves heavily rooted in the messaging space having a long history in the delivery of email and SMS messaging.

Messaging and the evolution of messaging, with all the related opportunities for increased user acquisition, engagement and conversion was therefore a key element for both the direction of XCOM moving forward and also as a category for continued innovation.

Messaging is evolving:

  • Ecosystem of thousands of email platforms for clients to choose from
  • Advent of Marketing Cloud based solutions
  • Growing focus on Automation and CRM
  • And the whole new category of rich messaging that is evolving

A Brisbane based company named ‘OtherLevels’ (ASX:OLV), approached XCOM to discuss the potential of the two businesses joining forces.

The more we looked into the OtherLevels platform and capabilities the more excited the business got about the synergies between our two offerings:

  • OtherLevels provides web, app, event, location and intelligent messaging.
  • OtherLevels is a global business that operates within the large and growing market of digital marketing automation.
  • OtherLevels technology is proven and in use by global and Australian clients such as Coles, Tatts/Tabcorp, Flight Centre, IHG Hotels (US) and Ladbrokes (UK)
  • XCOM is a specialist in all of the traditional messaging – email campaigns, transactional messaging, management of customer data and acquisition campaigns.

XCOM has been working with the management at OtherLevels for the past few months on how we might be able to bring the two businesses together.

The more OtherLevels looked into XCOM the more excited they were by the opportunity.

OtherLevels has now entered into a Business Sale Agreement to acquire 100% of the business and assets from XCOM Media Pty Ltd. The completion date for the acquisition is November 1st 2018.

XCOM will continue to operate as an independent business with minimal change.

The business will be headed up by John Whiston (who will report to Brendan O’Kane – the CEO of OtherLevels)

  • Rob Bell and Darren Sutton will continue working in the business and will focus on growing new business and continued involvement in existing accounts.
  • XCOM’s product offering will be bolstered by the OtherLevels product offering.
  • There are no staff changes to the rest of the XCOM team.

Combining OtherLevels and XCOM Media technology and service offerings, creates an end to end messaging business that can work with clients across their entire customer’s journey for multi-channel messaging.

This offers many benefits for our clients:

  • Working with an organisation with a strong global and local presence.
  • More diverse resources and technology capabilities.
  • Additional products and services to deliver greater value.
  • Amplify what XCOM is currently engaged to do – acquire, engage and convert.
  • Have end to end messaging solutions that will own and allow for orchestration of the customer journey across all messaging touch points.
  • OtherLevels technology increases conversion by between 10% and 20%. It optimises outcomes from every dollar of “above the line” advertising marketing spend and then engages and retains customers to maximise “below the line” operational and platform marketing spend.

There will be no change to how XCOM Media operates and it is business as usual for all clients.

We want to make sure you have a full understanding of this next stage in XCOM’s journey, and are happy to talk through any questions now or at any time.


Rob Bell
Founder & Managing Partner
07 3175 0775

Darren Sutton
Managing Partner
07 3175 0777

About OtherLevels

OtherLevels is a leading second-generation digital marketing platform operating in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers.

For more information, please visit
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