Marketing has come a long way from the days of single channel messaging. These days, there are so many messaging channels available, that marketers have the luxury of choosing the appropriate message, for the appropriate customer segment, sent via the appropriate channel, often with the help of automation tools.
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If you’ve spent any time on the internet this year, you’ll be familiar with web push notifications. According to the latest statistics from Push Push Go, 85% of online stores, plus a range of other e-commerce outlets, use web push notifications for business purposes[1].
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As someone who has consulted for over two decades developing and implementing digital strategies, and making the most out of marketing technology and campaigns, a consistent question I get asked is “how can we get more out of what we are already doing without spending more advertising money?”
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