As technologies continue to advance, it may feel like email marketing is in a state of constant flux. In reality, the more things change, the more they stay the same. No matter how fancy AI becomes, how accurate your predictive text is, or how far personalisation advances, email marketers are still likely to be debating tried and true factors like send time, open rates, and subject lines.
Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’.
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Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers.
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This week, our very own Darren Sutton presented at Interactive Minds’ Brisbane Event. The theme of the event was Email Marketing – Opportunities, Trends and Engagement.
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