Musings and ramblings of a digital agency.

Posts Tagged ‘data’

By On September 3 2019 Big Data With No Comments Permalink

Data: the New Oil, or the New Data?

Data is the new oil. Almost everyone involved in marketing will be familiar with this quote. Credited to Clive Humby in 2006, comparisons between data and oil have grown steadily ever since. Now, more than a decade later, the quote seems self-explanatory. In terms of sheer value, of course data is the new oil. 

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