There’s no denying it: we live in a social media-dominated world. As of 2019, 3.5 billion people use social media. Every minute, we collectively upload 500 hours of video to YouTube, share 3.3 million Facebook posts, post 65,972 photos on Instagram, and tweet 448,800 times[1].
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Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it.
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This week, our very own Darren Sutton presented at Interactive Minds’ Brisbane Event. The theme of the event was Email Marketing – Opportunities, Trends and Engagement.
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Data is the new oil. Almost everyone involved in marketing will be familiar with this quote. Credited to Clive Humby in 2006, comparisons between data and oil have grown steadily ever since. Now, more than a decade later, the quote seems self-explanatory. In terms of sheer value, of course data is the new oil.
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