XCOM Media has won four digital marketing awards in the Communicator Awards 2010 announced in New York, NY (May 28, 2010).
Mater Foundation
Change Lives their first viral marketing campaign won 3 awards including 2 Gold awards of excellence and 1 Silver award of Distinction. The Change Lives campaign won Gold awards in Online Advertising & Marketing Viral Marketing, and in the Website – Charitable Organisations / Non-Profit categories. It also won a silver award in the Online Advertising & Marketing – Microsite category.
XCOM Media created and continue to help Mater Lotteries implement a Digital Strategy, and deliver email marketing; social media, viral and mobile marketing services to assist Mater Lotteries raise funds for the Mater hospitals throughout Brisbane. View the campaign site or read the case study.
“The Change Lives campaign combined various digital mediums, the expertise of our Digital Agency and a strong community partnership, to achieve some fantastic results for our first viral marketing campaign. We are very excited to receive the award, and look forward to building on this success with future viral activity.”
Zita Kapper – Mater Lotteries
Tourism Queensland
Tourism Queensland’s Facebook Page won the Silver award of distinction in the Online Advertising & Marketing – Social Media Category. XCOM Media work with Tourism Queensland on their Social Media strategy, Facebook and Twitter profiles, Email Marketing, Viral Marketing, The Best Job in the World, The Best Experiences Campaign and manages the www.islandreefjob.com for Ben Southall
Visit the Tourism Queensland Facebook page.
Chris Chambers, Director of Digital for Tourism Queensland said “We have been working with XCOM for a number of years and engaged them early in 2008 to help us formulate our social media strategy and direction. One of the outcomes of this strategy was identifying where we should participate within social networks. Facebook was one of the opportunities we identified as a key environment that we could build a community and engage with consumers. It is very satisfying to see all the hard work being internationally rewarded and is a testament to the skills and commitment of the Tourism Queensland and XCOM Media teams. Social Media has grown to become an integrated and key digital channel for Tourism Queensland and we see it as an essential component to our marketing efforts.“
Sato Howard, Account Director with XCOM Medi a said “It has been great to work with the Mater Foundation on their first viral campaign, it has certainly raised the bar for the next one. The enthusiasm they have showed in embracing the digital environment has been exceptional and this enthusiasm has translated to success. Tourism Queensland are no strangers to the online environment and have a progressive and skillful marketing team. To get an award for social media amongst the other successes is a credit to how well rounded they are in the digital space.”
With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organisation of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, Yahoo!, and many others. See www.iavisarts.org for more information.
“We were once again amazed at the high level of work we received for this year’s Communicator Awards. With this year’s entries we found an increased awareness and reflection of the digital world in which we live, and our entrants always seem to find new and creative ways to push the envelope of possibilities across all mediums. We are honored to witness the amazing work being done throughout the industry and want to commend and congratulate this year’s Communicator Award Winners and Entrants for their hard work and dedication. On behalf of the entire Academy – Job well done.”
Linda Day, Director of the IAVA. www.communicatorawards.com
CONTACT : XCOM Media
Contact: Darren Sutton
Phone : 07 3666 0544
