One of our core business activities here at XCOM is sending emails. Lots of emails. In fact last month we sent over 20,000,000 emails on behalf of our clients. Thankfully we have an excellent deliverability rate. I would say it’s due to luck, but it’s not – it’s due to our diligent work to ensure that it is that way. So many of us in the office find it incredibly hard to believe that in the enormous volume of legitimate marketing emails (with our diligent practices), how does anyone actually fall for spam emails, and more importantly, do they actually work? Continue Reading
