Over the past 14 years, XCOM have developed and launched more than 2,000 amazing client competitions; acquiring more than 60 million entrants. As such, it’s safe to say we have a wealth of wisdom when it comes to competitions.
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If you’ve spent any time on the internet this year, you’ll be familiar with web push notifications. According to the latest statistics from Push Push Go, 85% of online stores, plus a range of other e-commerce outlets, use web push notifications for business purposes[1].
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Generation Z are taking over. Fast. By 2020, they are expected to account for 40% of all customers[1], with a combined purchasing power of $44 billion ($600 billion, when accounting for influence on their parents’ spending)[2]. While change can be scary, this generational shift also presents a variety of opportunities for savvy marketers.
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There’s no denying it: we live in a social media-dominated world. As of 2019, 3.5 billion people use social media. Every minute, we collectively upload 500 hours of video to YouTube, share 3.3 million Facebook posts, post 65,972 photos on Instagram, and tweet 448,800 times[1].
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