Delivering solid results for clients is always XCOM Media’s core goal. Winning awards whilst delivering on that promise, is extremely rewarding, both for the team and for the clients involved.
Brilliant ideas, delivered with passion, commitment and unbounded energy is how XCOM Media ensure digital marketing campaigns succeed and deliver on their objectives.
XCOM Media is very pleased to have won the following awards during 2009, congratulations to the team members, partners and clients involved.
Project: Best Job In The World – Ben’s Blog
Client: Tourism Queensland
Site: www.islandreefjob.com
In January 2009 Tourism Queensland launched The Best Job in the World campaign that was delivered to market by TQ, Cummins Nitro and XCOM Media. ‘The Best Job in The World’ has become arguably one of the most talked about international marketing campaigns of all time.
The campaign became an overnight success as it set out on a global search for a ‘Caretaker of the Islands of the Great Barrier Reef.’ The job was real – a six-month contract with a salary package of $150,000 (AUD) and included duties such as ‘feeding the fish, cleaning the pool and delivering the mail’, all of which was recorded on a blog by the British winner Ben Southall. Ben is now an international ambassador for TQ and continues to blog about Queensland using the same website.
Award: IMA – Outstanding Achievement Award
Categorty: Travel / Tourism
The Outstanding Achievement award is the second highest honour bestowed by Interactive Media Awards and an extremely challenging award to win.
The best job in the world website (www.islandreefjob.com) excelled in all areas of the judging criteria and represents a very high standard of planning, execution and overall professionalism. www.interactivemediaawards.com
Award: Summit International – Innovator Award
Category: Blog
For 16 years, the Summit International Awards has been recognising and promoting companies and individuals that produce outstanding marketing, advertising, design and interactive communications. SIA are the premier arbiters of creative and marketing excellence. It is truly international with over 50 countries represented in its competitions.www.summitawards.com
Project: Quantum Of Solace
Client: Flight Centre
Site: www.bond2008.com.au
XCOM Media created the James Bond “Quantum of Solace” viral campaign for Flight Centre Limited and Sony Pictures and campaign partner Virgin Atlantic.
The campaign used a microsite/campaign site with streaming video and audio. It was supported with email marketing including email re-marketing, banner advertising, inbound SMS from in-store banners, Travel Expo signage and a custom built viral marketing back-end system to increase the campaign’s reach.
Award: w3 Silver Award
Category: Web Marketing Viral
The W3 Awards honours outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide. www.w3award.com
Award: Davey Silver Award
Category: Microsite
The largest and most prestigious awards competition exclusively for the “Davids” of creativity. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honours the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.
The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. IAVA members include executives from organisations such as Condè Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, Yahoo! and many more. www.daveyawards.com
Award : Finalist Stevie Awards
Category: Brand Building/Promotion
The International Business Awards are the only global, all-encompassing business awards program honouring great performances in business.
Honourees were selected from more than 1,700 entries received from organisations and individuals in more than 30 countries. www.stevieawards.com
