In the run up to the Commonwealth Games, Gold Coast Tourism offered entrants the chance to win a once-in-a-lifetime $30,000 escape!
The campaign was in market through February & March 2018, and offered entrants the chance to win 5 nights in a fully stocked luxury beach front home during the most exhilarating time to ever hit the Gold Coast.
The campaign was a fantastic success; with over 56% of total entrants being new subscribers, and increasing Gold Coast Tourism’s database by over 13%.
