XCOM designed and built this spectacularly successful campaign for AMP Capital (Pacific Fair Shopping Centre).
Running for 12 weeks, entrants could win a share in a massive $50,000 worth of prizes! With a major prize of a $100 gift card EVERY WEEK for a year, and minor prize giveaways, it was a huge hit with the fashion-conscious public.
The brief was that Pacific Fair had partnered with H&M and UNIQLO and wanted to showcase their Spring ranges. XCOM developed a fun ‘tinder-style’ swipe mechanism so entrants could easily navigate through female & male fashion from both brands – and clearly show affinities to their favourites.
We updated the products every 2 weeks, and reported engagement stats back to H&M & UNIQLO to demonstrate what was resonating with public.
A fun and very well received campaign, and one that I’m sure we’ll do again soon!
