Australian pizza maker Eagle Boys Pizza has appointed award-winning digital marketing agency XCOM Media to spearhead the development of an e-business strategy for the company.
The new appointment comes as Eagle Boys Pizza operates 229 stores across Australia, with plans to have 400 stores operating across all its store models within three years.
Brisbane-based XCOM Media specialises in online marketing, technology, consulting and communication services working with clients such as Flight Centre, Tourism Queensland, Queensland Performing Arts Centre and St George Bank.
Eagle Boys Pizza Managing Director Todd Clayton said XCOM Media would add an exciting new dimension to the company’s marketing efforts.
“The success of our recent online marketing initiatives, such as online ordering and other campaigns, has highlighted the growing importance of this area to our business,” he said.
“For example, when we developed a YouTube video highlighting that other chains were selling smaller large pizzas, this attracted more than 23,500 viewers in less than 72 hours, making it the seventh most viewed clip in Australia that week.
“At the same time, a dedicated website campaigning for the return of proper full-size large pizzas, attracted more than 11,000 visitors over the same period.
“Our internal marketing team and advertising agency, Publicis Mojo, will work closely with XCOM to build on the recent strong growth in sales and store numbers. Working together, we will be looking to deliver exciting promotions and advertising campaigns with increased value to our customers.”
XCOM Managing Director Darren Sutton said the XCOM team was excited by its appointment as Eagle Boys’ digital marketing agency.
“There is an obvious capability and cultural fit with our team and the team at Eagle Boys. We are looking forward to helping position Eagle Boys as the number one online pizza brand in Australia,” he said.
Eagle Boys Pizza is one of Australia’s largest pizza makers and is 100% Australian-owned. It operates more than 200 franchised stores throughout Victoria, New South Wales, Queensland, Western Australia and the Northern Territory, employing more than 4,000 staff and making more than 13 million pizzas a year.
