As technologies continue to advance, it may feel like email marketing is in a state of constant flux. In reality, the more things change, the more they stay the same. No matter how fancy AI becomes, how accurate your predictive text is, or how far personalisation advances, email marketers are still likely to be debating tried and true factors like send time, open rates, and subject lines.
Over the past 14 years, XCOM have developed and launched more than 2,000 amazing client competitions; acquiring more than 60 million entrants. As such, it’s safe to say we have a wealth of wisdom when it comes to competitions.
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Quick, how many unopened emails do you have in your inbox right now? 100? 1,000? More? Are you only counting unopened work emails, or personal emails too? If you’re anything like the average person, the answer is probably ‘too many’.
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These days, a savvy digital marketer must wear many hats. A social media guru, a content wizard, and an email expert all in one. Gone are the days of linear marketing, where you could appeal to a broad group of customers with a single, blanket strategy.
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