Musings and ramblings of a digital agency.

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Let us play - The gamification of Travel

Great to see some fascinating examples of how leading travel companies are gamifying the travel experience. Using the best ideas from games, loyalty and behavioral economics to engage people and solve problems (or both). Continue Reading

Industry First Mobile Marketing Capabilities

StrongView have just announced new and enhanced mobile marketing capabilities, including the industry-first ability to analyse email engagement at the device level. Continue Reading

White Paper: Big Data

At XCOM we’ve worked long and hard to harness and understand Big Data because we’re excited about the opportunity it presents. We’ve also developed a number of best practice principles that we’re happy to share as well. In a follow up on our earlier blog post “Big Data – the problem and opportunity”, we’ve developed a detailed and comprehensive Big Data White Paper, and we encourage everyone to download a copy.

Big Data - A Big Problem and a Huge Opportunity

Data Today
The exponential rise in the volume and amount of data globally has been nothing short of phenomenal. So much so that currently and more prevalently in the future, being able to analyse large and complex data sets will become a major point of differences and competition for all brands Continue Reading